Radisson Blu Aurum Brașov — Where Medieval Charm Meets Modern Elegance
There are places that simply host you, and then there are places that stay with you.
Radisson Blu Aurum Brașov is one of those rare hotels that doesn’t just offer a stay — it offers a story. A story of balance, of history and design, of Transylvania’s enduring beauty meeting the quiet sophistication of contemporary luxury.
Set in the heart of Brașov, where cobblestone streets wind between gothic towers and pastel facades, the hotel stands as a perfect reflection of the city itself — where heritage and modernity exist in harmony. From the moment you step through the doors, there’s a sense of calm intention. Every line, texture, and material feels purposefully chosen to create warmth and refinement.
The lobby opens up into a beautifully layered space of light and tone — minimalist in structure, yet rich in feeling. Golden accents meet soft natural hues, and the architecture manages to be both sleek and inviting. It’s a space that instantly quiets the mind, offering a respite from the energy of the medieval old town just beyond the doorsOur room overlooked Parc Nicolae Titulescu, a tranquil green expanse that felt like a secret garden in the middle of the city. In the morning, sunlight spilled across the modern furnishings and touched the soft neutral palette of the space — a perfect view to accompany coffee before venturing out into Brașov’s historic streets. The design struck a rare balance: contemporary but comfortable, luxurious yet approachable. Every detail — from the lighting to the linen — reflected the hotel’s guiding philosophy of timeless, understated elegance.
Evenings at the Aurum Lobby Bar became a ritual of their own. The bar’s golden glow, sculptural lighting, and elegant atmosphere created the perfect backdrop for unwinding after a day of exploration. Cocktails here are more than drinks — they’re an experience shaped by setting and mood. It’s the kind of space where time slows, and conversations stretch effortlessly into the night.
Before departing for our visit to Bran Castle — that iconic fortress wrapped in legend and Transylvanian mystery — we enjoyed a quiet breakfast inside Artis Restaurant, the hotel’s beautifully designed dining space. The restaurant’s interior reflects the same sense of balance that defines the entire property: sleek lines softened by natural light, a layout that feels both open and intimate, and refined decor that mirrors the hotel’s aesthetic. It’s not simply a place to dine — it’s a space that celebrates design and calm, a fitting finale to a stay rooted in thoughtful beauty.What truly distinguishes Radisson Blu Aurum Brașov, though, is its sense of sincerity. Luxury here isn’t showy or distant — it’s human. The staff’s attentiveness feels genuine, their warmth effortless. Every moment, from check-in to farewell, carries the same graceful rhythm of care and professionalism.In a city defined by its medieval charm and mountain views, the hotel stands as a bridge between centuries — a place that honors Brașov’s past while embracing its future. It captures the spirit of Transylvania not through grandeur alone, but through intention, atmosphere, and emotion.
Radisson Blu Aurum Brașov isn’t just a place to stay. It’s an experience of design, hospitality, and serenity woven together — a modern haven set within one of Romania’s most enchanting destinations. And as we left for Bran Castle, surrounded by the crisp mountain air and the echoes of history, it was clear that this wasn’t simply a stop along the journey. It was one of the most memorable chapters of it.